Australian buyers purchased a record 1,216,780 new vehicles during 2023, shading the previous highest sales result of 1,189,116 achieved in 2017.
Toyota again claimed the top-selling spot with 17.1 per cent of the market (215,240 sales) but the Japanese brand didn’t have it all its own way, with Ford’s Ranger displacing the Toyota Hi-Lux as Australia’s top-selling vehicle.
After Toyota, the top 10 brands included Mazda (100,008 sales), Ford (87,800), Kia (76,120), Hyundai (75,183), Mitsubishi (63,511), MG (58,346), Tesla (46,116), Subaru (46,114) and Isuzu Ute (45,341).
Battery electric vehicles made up 7.2 per cent of sales, but when combined with hybrid and plug-in hybrid vehicles that number rose to 16.2 per cent, or 196,868 sales.
Australia has suffered a supply problem since the COVID-19 pandemic and the bullish results of 2023 show a ‘catch-up’ situation for buyers and sellers. Only time will tell if the market is in the mood for another record year in the future…
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